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Rob Busch
Associate Director



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Bachelor of Business, Finance - University of Technology, Sydney

Bachelor of Science Information Systems - University of Technology, Sydney


Strategy and prioritisation
Business case delivery and assurance
Program development and coordination
Economic and financial evaluation
Industry and impact analysis
Demand modelling
Peer review and expert witness

Rob is an Associate Director with more than seven years’ experience in developing and reviewing business cases and cost-benefit analyses for major infrastructure projects. He previously led the development of Infrastructure Australia’s Infrastructure Priority List, working collaboratively with major government stakeholders and assessing business cases for nationally significant infrastructure proposals.

Rob has a passion for tackling complex infrastructure problems and strongly believes in the need for robust and evidence-based decision making. His strengths include technical economic analysis, building strong relationships with clients, managing projects to meet tight deadlines, and communicating complex concepts to a range of stakeholders.


There is often a tension between rigorous assessment and projects that are seen as 'strategically important' or 'transformational'. Our team has worked in project assurance and prioritisation at both a federal and state government level and has seen this time and time again


This insight piece explores five ways to tackle common issues for these types of project assessments, based on five national and international prioritisation and assessment frameworks

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